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Whiskey Row Boot Drop on New Year’s Eve | Prescott

An giant illuminated cowboy boot drop, fireworks, and a street party too! Revelers in Historic Downtown Prescott will ring in the New Year with its unique Whiskey Row Boot Drop.

Drops at 10pm – great for the kids – and of course, midnight!

Whiskey Row Boot Drop on New Year’s Eve

The event is free to everyone!

A 6-foot illuminated cowboy boot will be lowered from the Palace building’s flagpole at 10pm and midnight. The old historic Palace Building is over 30 feet high.

Fireworks will also occur 10pm and midnight! There will be live music, giveaways and food.

Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition.

There will be music and entertainment, local food vendors, fire dancers, a ferris wheel, promotional giveaways and more throughout the night.

Whiskey Row Boot Drop on New Year's Eve in Prescott

The early drop will coincide with the traditional “Ball Drop” back east as well as letting the folks who turn in early celebrate the New Year,” stated Matt Brassard, owner of M & M Entertainment and Event Organizer, in the company’s press release. “This is a community event to help the businesses downtown and the area at large. Hotel rooms and restaurants benefit from the out of town crowds the event attracts.”

“The Boot” was created five years ago by Stephan Markov of Morgan Signs and is truly a one-of-a-kind piece of art. LED lights completely decorate the boot and they come into play as the clock counts down.

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